Musings on Individual Taste...

One of the most important pieces of advice I received along this journey is to, “stay in your lane.” I interpret this as to trust your aesthetic perspective and know that you might not appeal to all. i seira began with a very specific point of view…..and the most creative success I have had occurred when I listened to my intuition the most. It definitely shows in my work.

Sometimes it is hard to cipher out the “noise” from social media and the marketing machines….I often need to purposefully redirect my thoughts. I recently listened to a wonderful episode of the Ezra Klein podcast called “How to Discover Your Own Taste” with Kyle Chayka. They delve into the meaning and ideation of personal style and the hazards of finding individuality in this modern, tech world. I will share my favorite excepts from the episode below. Please let me know if you identify with the sentiments...I love to discuss! 

"Style or taste is  knowing who you are and what you like and then being able to look outside of yourself, see the world around you, and then pick out the one thing that does resonate with you that makes you feel like you are who you are or that you can incorporate into your mindset and worldview. It's  a process of collection almost like you're grabbing onto the little voices and artists and touchstones that make you who you are and give you your sense of self."

"I've come to see them as kind of a superpower, both because just living a beautiful life or living a life in which beauty has an essential role feels more important to me as I get older. But also because it feels increasingly like a kind of superpower, a kind of resistance against what these algorithms and what this online age is doing to us. It feels like being able to be attuned enough inside yourself to know what you really like, not just what you're being fed, being attentive enough to the world around you to see things that are really yours, not just everybody else's. It feels like an important way to live."